CONCEPT
TRACE Africa offers the best of contemporary African music hits.
OFFER AND PROMISE
TRACE Africa features music videos of the best contemporary African music hits and exclusive specials and documentaries. From Kwaito House to Coupé-Décalé, from Afro-Pop and Rumba to Ndombolo, whether they are from English, Portuguese or French African genres, TRACE Africa will have them all!
WHY TRACE AFRICA ?
Because African music is increasingly popular all over the world and permanently sought after by the African diasporas worldwide.
Because African music videos are now produced according to international music standards.
Because TRACE is the leading music channel in Africa and has a state-of-the-art expertise for African music
BASELINE
"We Love African Music"
TARGET AUDIENCE
Core: African music lovers.
Extended: 20-49 year-old fans of rhythmic musical styles.
POSITIONING
A unique combination of the best African artists from all over Africa thanks to the most complete library of African music videos.
CONTENT / EDITORIAL PRIORITIES
10% Concerts of African music stars and documentaries.
90% Music videos featuring African music hits:
- 45% English-speaking African music
- 45% French-speaking African music
- 5% Portuguese-speaking African music
- 5% Other languages
BROADCASTING & DISTRIBUTION
- 24/7
- 16/9 format
- English and French languages
LINKS TO OTHER TRACE CHANNELS 
