TRACE Sport Stars is the first entertainment channel dedicated to the lives of sport celebrities. It takes a unique behind the scenes access on sporting icons.
The brand evolution reflects the editorial move to give the channel a stronger focus on stars and sport celebrities. The introduction of the new brand provides an immediate recognition and indication of the channel content.
Together with the new brand, TRACE Sport Stars is also introducing new programmes made by international award winning producers that will offer great and engaging viewer experience related to Sports celebs.
TRACE Sport Stars is broadcasted in 104 countries and is avalaible for 39 millions homes.